Rarebird

Rarebird is developing a superior alternative to caffeine. Approximately 33% of consumers are highly sensitive to caffeine and report unwanted side effects including increased anxiety, irritability, and jitteriness. Rarebird’s solution is a naturally occurring substance that produces elevated feelings of alertness, productiveness, and mood, but without the drawbacks of caffeine. In the U.S., 75% of all caffeine is ingested via coffee and 80% of Americans drink coffee so Rarebird is focused on devising and marketing a next-generation, stimulatory coffee without caffeine.